Press and Media
Photography and Video Policies
Be aware that Kaleideum regularly takes photos and videos of our exhibits and programs. By entering the Museum, you give consent for your likeness to be used in marketing materials and for educational purposes, as per our code of conduct. You can find more information here. In addition, if you would prefer to not be in any photos or videos, please inform our Welcome Desk upon your arrival.
Any video, photographs or recordings that you collect on Museum property shall be for private, noncommercial use only. If you would be interested in recording an interview with a member of our staff, or like to create monetized content within our museum please reach out to our marketing team. You can find their information here.
Our Colors
Our primary colors dominate designs, while secondary colors provide variety. Below is the hex codes for our brand colors!
Our Primary Palette:
Kaleideum’s Indigo: #44499c
Primary Blue: #00afd7
Primary Pink: #ce0f69
Primary Yellow: #ef9600
Primary Green: #84bd00
Our Secondary Palette:
Spring Green: #00ad50
Wintergreen: #009775
Jam: #a50050
Berry: #87027b
Sunny Yellow: #f2cd00
Clementine Orange: #e35205
Aqua Blue: #009cb6
Ocean Blue: #00629b
Our Logo and Typeface
When creating content featuring Kaleideum’s brand, it’s essential for us to maintain consistency in the use of our typeface and logo.
Kaleideum’s primary typeface is Fira Sans, and for situations where Fira Sans is unavailable, Trebuchet MS is available.
Use the full-color logo should be used on light or white backgrounds, while the white or grayscale logo can be used on dark or colored backgrounds. Always ensure proper clear space around the logo never alter its colors or combine it with gradients or effects.
Kaleideum in the News
2024
- Triad City Beat (6/18/2024) Winston-Salem’s Kaleideum isn’t just for Kids — it Becomes a Social Hub for Adults on Second Saturdays
- Yes! Weekly (5/20/2024) The Winston-Salem Symphony Presents Mysterium at Kaleideum
- The Construction Specifier (5/2/2024) North Carolina Children’s Museum Secures EIFS Award
- Yes! Weekly (4/23/2024) Kaleideum Announces Pending Sale of Kaleideum Downtown Building to Compleat Kids, a Pediatric Rehabilitation Services Clinic
- WXII (4/8/2024) Winston-Salem Community Commemorates Kaleideum Museum’s History as New One Set to Open Next Year
- My Winston-Salem (3/12/2024) The New Kaleideum Children’s Museum Is Open
- The Chronicle (3/4/2024) Kaleideum: Where Learning and Fun Collide Interactive, Hands-On Museum Schedule to Open This Weekend
- The Chronicle (3/4/2024) Cam’s Coffee Co. has New Home inside Kaleideum
- WFDD (2/19/2024) Carolina Curious: What Happens to the Animals that Called Kaleideum North Home?
- Winston-Salem Journal (2/17/2024) Fun for Kids — and Parents, too — The Kaleideum Opens to an Excited Public
- Spectrum News (2/16/2024) Kaleideum Reopens in New Downtown Location
- WFMY (2/16/2024) Kaleideum Museum Opening Day Sold Out
- WFDD (2/15/2024) Community Celebrates New Kaleideum Building in Downtown Winston-Salem
- WXII (2/15/2024) Winston-Salem Community Celebrates Ribbon Cutting of Children’s Museum
- Triad Business Journal (2/14/2024): Sneak Peek: Kaleideum Opens New $48 Million Museum in Downtown Winston-Salem
- Statesville Record & Landmark (2/11/2024) Winston Museum Kaleideum Opens Feb.17
- Winston-Salem Journal (2/11/2024) Celebrate Kaleideum’s Achievement While Watching the Road Ahead
- WXII (2/9/2024) Kaleideum to Reopen Next Week in New Location and Here’s a Sneak Peek of What’s Inside
- Fox 8 (2/6/2024) Kaleideum Director Leads Effort to Change Learning in Downtown Winston-Salem
- Qué Pasa Media Network (2/1/2024) Alistan Apertura de Museo Kaleideum en Winston-Salem
- Yes! Weekly (1/31/2024) Kaleideum Announces Grand Opening Dates, Tickets Go on Sale Februrary 1
2023
- WS Today (12/18/2023) Kaleideum, Experiential Learning Museum Coming in 2024
- Qué Pasa Media Network (6/30/2023) Entrada Por Solo $3 al Museo Infantil Kaleideum
- WXII (6/13/2023) Kaleideum’s New Exhibit, Summer Programs
- WXII (3/23/2023) Kaleideum Invention Convention Features Creations by Students in Piedmont-Triad
- Healthy Framework (2/12/2023) Best First Date Museums Winston-Salem
2022
- Yes! Weekly (8/15/2022) Kaleideum Marks Milestone with a Topping Out Ceremony
- WXII (6/30/2022) Kaleideum New Location Expected to Open Early 2024
2021
- WXII (10/15/2021): Winston-Salem: Kaleideum Shares Fun, At-home Science Project
- Winston-Salem Journal (10/13/2021): Kaleideum Presents Truck & Treat BOOsted
- Winston-Salem Journal (8/19/2021): Officials Break Ground on Reimagined Kaleideum Museum in Winston-Salem
- Triad Business Journal (8/9/2021): Novant Health Makes $2 Million Donation to Triad Museum
- Winston-Salem Journal (8/8/2021): Novant Health Announces $2 Million Gift to Kaleideum
- Yes! Weekly (8/6/2021): Novant Health Makes $2 Million Gift to Kaleideum
- Winston-Salem Journal (7/14/2021): Kaleideum to Host Programs for Kids with Developmental Delays
- Winston-Salem Journal (7/5/2021) Kaleideum Stands to Get $2.25 Million Donation. Inmar Chief Challenges the Community to Raise $500,000 More.
- Yes! Weekly (7/5/2021) Kaleideum Names Shari Brady as Senior Director of Education and Engagement
- Winston-Salem Journal (7/3/2021) Kaleideum Hires Education Director in Winston-Salem
- Yes! Weekly (6/30/2021) Kaleideum Announces Major Gift from the David L. Mounts Foundation
- WFDD (6/29/2021): Kaleideum Announces $2.25 Million Gift Toward STEAM Education
- Winston-Salem Journal (6/24/2021): Forsyth County Approves Kaleideum Construction in Winston-Salem
- WXII (5/10/2021: Winston-Salem Kaleideum Hosts ‘Let’s Have a Ball’ Party-in-a-Box in Place of Annual Kaleidoscope Ball
- WXII (4/27/2021) Winston-Salem Kaleideum Plans Summer Reopening
- WXII (4/27/2021) Winston-Salem Kaleideum Planetarium Hosts Eleonor Sandresky’s New Music Series Livestream
- Winston-Salem Journal (03/27/2021): Kaleideum Prepares for Summer Camp, Expanded Hours and Reopening Downtown Location, a Year into COVID-19
- Yes! Weekly (3/18/2021) Composer and Pianist Eleonor Sandresky’s New Music Series Lunar Landscapes Comes to Kaleideum
- Yes! Weekly (3/10/2021) Kaleideum Announces New Partnership and Summer Plans for Reopening
- Yes! Weekly (2/11/2021) Kaleideum Names Casey Raymer Director of Annual Giving
- Winston-Salem Journal (1/27/2021) Kaleideum North to Offer Dancing and Desserts at Valentine’s Event
2020
- Spectrum News 14 (08/26/2020): Kaleideum Museum Offering Remote Learning Support Programs
- Winston-Salem Journal (06/25/2020): $30M Kaleideum Museum Unveils Design
- WFDD (06/25/2020): Kaleideum Reveals New Museum Design For 2023
2019
- Winston-Salem Journal (10/12/2019): County Approves Contract for Kaleideum Design
- Clean Air Carolina (09/27/2019): Seeing the Air They Breathe: Raising Air Quality Awareness in Forsyth County
- NCDHHS (04/03/2019): Eight More North Carolina Museums Offering Reduced or Free Admission for Low-Income Families
- Wake Forest News (02/28/2019): WFU professor’s expertise and NSF grant make new exhibit at Kaleideum North possible
2018
- Winston-Salem Journal (12/12/2018) Kaleideum Otter Gets a Name. Here’s What You Chose.
- Winston-Salem Journal (12/7/2018) Olive? Lottie? Kaleideum Still Needs Help Naming the New Otter
- Winston-Salem Journal (11/27/2018) It’s Time to Name Kaleideum’s Newest Otter. And You Get to Help.
- Winston-Salem Journal (11/27/2018) New Otter Makes Her Debut at Kaleideum North In Winston
- WXII (11/23/2018) Kaleideum Holds Contest to Name New Female Otter
- Winston-Salem Journal (11/21/2018) Orphaned Female Otter Will Make Debut at Kaleideum North on Friday
- Yes! Weekly (8/8/2018) Kaleideum Announces Appointment of Marcus Harshaw as New Vice President of Education and Facilities
- Winston-Salem Journal (5/19/2018) Estimated Cost for Kaleideum Goes Up Again–by $12.4 Million
- Winston-Salem Journal (4/21/2018) $10 Million Shortfall on Kaleideum Project
- Yes! Weekly (4/20/2018) Kaleideum Celebrates Space During NC Science Festival
- WXII (4/16/2018) Women of Vision: Ragan Folan Honored for Giving from the Heart
- Yes! Weekly (4/4/2018) Peppercorn Theatre at Kaleideum Plays on Essential Learning Skills with Production of Lost & Found
- WRAL.com (4/4/2018) No. 1: NC Museum of Natural Sciences Tops Annual Ranking of Popular NC Attractions
- Yes! Weekly (3/13/2018) April Events and Special Exhibits for Kaleideum
- Triad Business Journal (3/6/2018) Triad Attractions Among Top 30 Tourist Spots in North Carolina
- Winston-Salem Journal (2/1/2018) Commissioners Choose Blum for Kaleideum Children’s Museum Work
- WXII (1/11/2018) 5 Best Spots to Play This Winter
2017
- Wake Forest News (11/2/2017) WFU Students to Teach ‘Kitchen Chemistry’ to Students at Kaleideum North
- Winston-Salem Journal (10/31/2017) Photos: 1700 Turn Out for Truck & Treat Event
- Winston-Salem Journal (8/24/2017) Paul Kortenaar Leaving as Co-Director of Kaleideum Museum
- Winston-Salem Journal (8/21/2017) Thousands Turn Out to Watch Solar Eclipse at Winston-Salem Events
- Winston-Salem Journal (7/22/2017) Ask Sam: The August Solar Eclipse
- Winston-Salem journal (7/12/2017) The Kaleideum Presents a Night at the Museum — for Grownups
- Winston-Salem Journal (7/6/2017) Kaleideum Hires Architect for Downtown Building
- Fox 8 (7/5/2017) Student Earns Valuable Experience at Winston-Salem Non-Profit
- Triad City Beat (6/8/2017) The Tree’s the Thing at Peppercorn Theatre’s Production of ‘The Sky Game’
- Winston-Salem Journal (5/9/2017) Kaleideum Children’s Museum Raises the Curtain on New, Interactive Exhibit
- Winston-Salem Journal (4/11/2017) Odd ‘Exhibit’ at Winston-Salem Science Museum is No Power Pirate but It Can Blow by Camaros
- WFMY News 2 (2/26/2017) What Is Kaleideum?
- The Chronicle (2/9/2017) SciWorks and Children’s Museum Now Known as Kaleideum
- Winston-Salem Journal (2/7/2017) It’s the Kaleideum: SciWorks, Children’s Museum Announce New Name
2016
- Winston-Salem Journal (10/31/2016) Halloween Portraits at Children’s Museum Truck-n-Treat
- Winston-Salem Journal (10/23/2016) Scene & Heard: Fall Social Season in Full Swing
- Winston-Salem Journal (10/17/2016) Ask Sam: What Will SciWorks Property Be Used for?
- Winston-Salem Journal (10/7/16) SciWorks Gardens Are Fun, Educational — Though Not Perfect
- Winston-Salem Monthly (9/30/16) Two Museums Are Better than One
- Winston-Salem Journal (8/7/16) Scene and Heard: Cool Drinks, Kids at Heart and Some Swagger
- WFMY (7/16/16) Winston-Salem Museums Celebrate Merger
- Winston-Salem Journal (7/12/16) Our View: Bring on the New Museum
- Relish (7/10/16) Best Bets: Peppercorn Presenting ‘Flor to Somewhere’
- Winston-Salem Chronicle (7/7/16) Children’s Museum of W-S and SciWorks Announce Official Merger
- WXII (6/30/16) SciWorks, Children’s Museum Prepare to Merge
- Winston-Salem Journal (6/26/16) Forsyth County Expected to Commit $17 Million for New Museum in Downtown Winston-Salem
- Winston-Salem Journal (6/25/16) Golf, Jazz Help Raise Money for Groups
- TWC News (6/22/16) Pepper Building to Be Twin City’s Latest Hotel
- Winston-Salem Chronicle (6/16/16) Bond Lacks E. Winston Middle School
- WFMY (3/10/16) SciWorks Access-ABILITY Day
- WFMY (3/10/16) SciWorks Hosts ‘Access-ABILITY Day’ to Raise Disability Awareness and Provide Resources
- The Chronicle (2/25/16) Exhibit Shows Contributions of Parkland’s Mandela Society
- WFMY (2/22/16) Winston-Salem Museum Merger Happening This Summer
- Winston-Salem Journal (2/9/16) Ask Sam: What Will Happen to the Animals at SciWorks after the Merger with the Children’s Museum?
- Winston-Salem Journal (2/4/16) SciWorks, Children’s Museum Discuss Proposals for Old Sheriff’s Office
- Winston-Salem Journal (2/3/16) Our View: Children and Science Go Together
- Winston-Salem Journal (2/1/16) County Exploring Options for SciWorks Site
- Winston-Salem Journal (1/30/16) Scene and Heard: Fun at SciWorks Frozen Day
- WXII (1/29/16) Two Local Museums Announce Merger
- Piedmont Parent (1/29/16) Children’s Museum of Winston-Salem and SciWorks to Merge
- Fox 8 (1/28/16) Children’s Museum of Winston-Salem to Merge with SciWorks
- WXII (1/28/16) SciWorks, Children’s Museum of Winston-Salem to Merge, Discuss Bigger Downtown Building
- Winston-Salem Journal (1/28/16) Children’s Museum and SciWorks to Merge
- Time Warner Cable News (1/28/16) Children’s Museum of Winston-Salem and SciWorks Announce Merger
- WFDD (1/28/16) SciWorks and Children’s Museum of Winston-Salem to Merger
- Triad Business Journal (1/28/16) New Museum for Downtown Winston-Salem? 2 Groups Will Merger, and That Could Mean ‘a Single, Larger Building’
- Winston-Salem Journal (1/28/16) Forsyth Commissioners to Discuss Capital Projects, Bond Referendums at February Workshop
- Camel City Dispatch (1/26/16) SciWorks Offers Frozen Science Fun on Saturday, January 30
- Fox 8 (1/21/16) SciWorks in Winston-Salem Is Offering a Frozen Fun Day
- WFMY News 2 (1/16/16) New ‘Motion Mania’ Exhibit Opens at SciWorks
2015
- Winston-Salem Journal (12/10/15) Scene and Heard: Tired of Shopping? Alternatives Abound
- Winston-Salem Journal (10/7/15) Editorial: SciWorks: Move May Include Promising Partnership
- Forsyth Family (10/1/15) All Winston-Salem/Forsyth County Schools Now Have Free Admission for Field Trips to SciWorks
- Winston-Salem Journal (9/28/15) Monarch Butterfly Release at SciWorks
- Winston-Salem Journal (9/25/15) SciWorks Exploring Downtown Move, Partnership Options
- Winston-Salem Journal (9/24/15) Forsyth Leaders Weigh Capital Needs, Debt Capacity
- Fox 8 (9/17/15) SciWorks in Winston-Salem Holds Butterfly Release
- Pilot Mountain News (7/22/15) Local Club Reaches for the Stars
- Camel City Dispatch (7/20/15) SciWorks Offers GSK Science in the Summer
- Fox 8 (7/9/15) Plutopalooza Camp-In Kicks Off at SciWorks
- Winston-Salem Journal (6/7/15) Scene & Heard: Elegant Dinners for a Good Cause
- Fox 8 (6/4/15) SciWorks Holding Special ‘Snakes, Turtles and Dinos, Oh My’ Event
- Winston-Salem Journal (5/17/15) Schools, Hall of Justice, SciWorks Projects Up for Discussion in Forsyth County
- Fox 8 (5/12/15) Science Experiments to Keep Kids Leaning All Summer
- Winston-Salem Journal (5/3/2015) Services for Special Needs Exhibited at SciWorks
- Time Warner Cable News (4/11/15) Wake Forest Neuroscience Event Inspires Students
- YES! Weekly (3/18/15) SciWorks After Dark Kicks Off
- Winston-Salem Journal (2/26/15) SciWorks to Hold Repair Fair Saturday
- Camel City Dispatch (2/25/15) SciWorks Introduces New Programs for Adult Audiences — Making for Yourself
- Camel City Dispatch (2/9/15) Hanes/Lowrance Information Session on Vapor Intrusion at SciWorks on Monday
- Winston-Salem Journal (1/12/15) Editorial: Science Education: Collaboration Paves Way to the Future
- Winston-Salem Journal (1/6/15) WSSU, SciWorks Join Forces for Science Education
2014
- Winston-Salem Journal (12/13/14) Paul Kortenaar on SciWorks, Our Children and Our Future
- Winston-Salem Journal (12/12/14) SciWorks Continues Its 50-Year Evolution
- WXII (12/12/14) SciWorks Turns 50 Years Old
- Winston-Salem Monthly (12/14) Where Innovation Began
- Forsyth Family (12/13) SciWorks Celebrates 50 Years at Festive Family Friday
- WFMY (12/10/14) SciWorks Celebrates Golden Anniversary
- Camel City Dispatch (12/10/14) SciWorks Celebrates 50th Anniversary at Festive Family Friday
- Wake Forest University News Service (11/21/14): Hands on with Hydrogen
- Camel City Dispatch (9/30/14) Math + Money + FUN in MONEYVILLE!
- Camel City Dispatch (9/17/14): SciWorks Hosts Butterfly Festival and Monarch Butterfly Mass Release
- WFDD (7/29/14): Paul Kortenaar Celebrates SciWorks’ 50th Anniversary
- Fox 8 (6/25/14): SciWorks’ Tech City Encourages Children to Use Engineering to Solve Problems
- Triad Business Journal (6/2/14) SciWorks Exploring Move to Downtown Winston-Salem
2013
- W-S Journal (9/14/13): SciWorks Seeks Ways to Differentiate Itself from, Catch Up to, Regional Science Centers
- W-S Journal (9/2/13): SciWorks Offers an Afternoon With the Butterflies
- W-S Monthly (8/30/13): Take 5: Paul Kortenaar
- Examiner.com (8/28/13): Butterflies Are Fluttering in SciWorks
- WFMY News: ( 8/13/13): SciWorks New Sportsology Exhibit
- Keep It Planned (7/15/13): Sciworks Winston-Salem
- WFMY News: (6/5/13): Learn The Science Behind Sports At SciWorks This Summer
- Visit Winston-Salem (5/24/13): SciWorks Announces New Community Access Program
- News 14 (4/30/13): SciWorks in Winston-Salem to open Sportsology exhibit in June
- Charlotte Observer (4/8/2013): N.C. Science Fest Features 300 Events, From Astronomy To Zoology
- W-S Journal (3/10/2013): Kortenaar says innovation begins with freedom to experiment
- YES! Weekly (4/3/2013): Science!
- SBS News (3/25/2013): SciWorks Raising Funds through Indiegogo
- The Chronicle (3/3/2013): Coalition Lays Out Ambitious Plan For Schools And Troubled Youth
- Triad Moms On Main (2/6/2013): The Finalists For The 2013 Choice Awards ~ Cast Your Vote!
- The Chronicle (2/1/2013): Piece-By-Piece
- W-S Journal (1/31/2013): New Director Brings Education Focus To SciWorks
- PRLOG (1/21/2013): Join SciWorks for ‘Apollo 13: Mission Control
- NCTechNews (1/7/2013): SciWorks Starts New Year With New Executive Director