Press and Media
Photography and Video Policies
Be aware that Kaleideum regularly takes photos and videos of our exhibits and programs. By entering the Museum, you give consent for your likeness to be used in marketing materials and for educational purposes, as per our code of conduct. You can find more information here. In addition, if you would prefer to not be in any photos or videos, please inform our Welcome Desk upon your arrival.
Any video, photographs or recordings that you collect on Museum property shall be for private, noncommercial use only. If you would be interested in recording an interview with a member of our staff, or like to create monetized content within our museum please reach out to our marketing team. You can find their information here.
Our Colors
Our primary colors dominate designs, while secondary colors provide variety. Below is the hex codes for our brand colors!
Our Primary Palette:
Kaleideum’s Indigo: #44499c
Primary Blue: #00afd7
Primary Pink: #ce0f69
Primary Yellow: #ef9600
Primary Green: #84bd00
Our Secondary Palette:
Spring Green: #00ad50
Wintergreen: #009775
Jam: #a50050
Berry: #87027b
Sunny Yellow: #f2cd00
Clementine Orange: #e35205
Aqua Blue: #009cb6
Ocean Blue: #00629b
Our Logo and Typeface
When creating content featuring Kaleideum’s brand, it’s essential for us to maintain consistency in the use of our typeface and logo.
Kaleideum’s primary typeface is Fira Sans, and for situations where Fira Sans is unavailable, Trebuchet MS is available.
Use the full-color logo should be used on light or white backgrounds, while the white or grayscale logo can be used on dark or colored backgrounds. Always ensure proper clear space around the logo never alter its colors or combine it with gradients or effects.